Mortar was founded in 2002 by three guys who were sick of doing advertising the wrong way. It bewildered them that most agencies jumped straight to making pretty pictures without having a strategic plan.
At Mortar, we don’t even think about starting that car until we’ve agreed upon a destination, together. You could call it “research.” Or “analysis.” Or “Not Lighting Your Money On Fire.” We call it Mortar360. It’s our Not-Actually-Patented-But-We-Should-Totally-Do-That process for unearthing the critical insights that drive your brand message.
The pretty pictures? We do those, too. Your newly discovered insight becomes smart, powerful marketing that does more than sell widgets – it inspires unreasonable behavior, like love. (Which sells a buttload of widgets.)
Mortar helps you stop talking about ads and start talking about love. We also help you learn to listen. Which is why we offer an in-house PR department. Because what you say about you is nice, but when the wider world backs you up? That’s nice-nice. And it’s a perfect example of how Mortar does more than make ads. We spark conversations.
And we can’t think of a better time to start one than now.
Specialties
Audience Insight, Business Consulting, Brand Development, Naming, Identity, Design, Media Planning, Out of Home/Print, Broadcast/Video, Direct Marketing, Digital Marketing, Website Development, Mobile and App, Lead Generation, Loyalty Marketing, PR
New hires at Mortar
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UX/UI / Motion Design
Came from...
Gershoni Creative Agency, Interactive Design Strategies :: UI/UX Architecture :: Motion Design
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Acting Director of Conversation & Brand Strategy
Came from...
Hornall Anderson, Director, Integrated Brand Strategy
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Mortar Activity on LinkedIn
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Mortar added a new service: Advertising
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Mortar added a new product: Brand Strategy
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Mortar added a new service: Advertising
