Metrica is an expert, award-winning, global media analysis and evaluation company. Established in 1993 we were one of the first specialist agencies in the world and maintain a reputation for excellence, innovation and leadership in the industry.
Through the provision of flexible, cost-effective analysis, tailored to individual clients needs, we strive to deliver actionable data which adds value at every stage of the PR lifecycle - analysis is not just about post-campaign evaluation.
Our portfolio of offerings includes tools, such as market research services and a journalist management system, which help make sure what is learnt in the analysis process can be effectively applied back into PR activity and planning.
We are passionate about PR and the work we do supporting the industry. That enthusiasm means we’re always looking for ways to make PR more effective, and peoples’ lives that bit easier in a time pressured world.
In October 2009 we were acquired by leading media monitoring agency Durrants (www.durrants.com) and in April 2010 the group purchased Gorkana (www.gorkana.com) the UK's most trusted media/journalist database and community network.
Specialties
media analysis, media evaluation, PR planning, social media measurement, PR measurement, Media analysis, PR analysis, Social media engagement, Competitor benchmarking, Key Performance Indicators
New hires at Metrica
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Media Analyst
Came from...
University of Social Sciences and Humanities, Employer Relations Coordinator
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Freelance Media Analyst
Sara García Delgado de Mendoza
Came from...
rebekah-delgado.com, Illustrator
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Metrica Company Blog
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Can high-readership Saturday papers save the newspaper industry?
May 23, 2012 - May 19, 2012
- May 17, 2012
- May 15, 2012
- May 12, 2012
Metrica Activity on LinkedIn
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Metrica has a new Freelance Media Analyst
Jenna Loman is now Freelance Media Analyst
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Metrica has a new Freelance Media Analyst
Sara García Delgado de Mendoza is now Freelance Media Analyst
