Metrica is an expert, award-winning, global media analysis and evaluation company. Established in 1993 we were one of the first specialist agencies in the world and maintain a reputation for excellence, innovation and leadership in the industry.
Through the provision of flexible, cost-effective analysis, tailored to individual clients needs, we strive to deliver actionable data which adds value at every stage of the PR lifecycle - analysis is not just about post-campaign evaluation.
Our portfolio of offerings includes tools, such as market research services and a journalist management system, which help make sure what is learnt in the analysis process can be effectively applied back into PR activity and planning.
We are passionate about PR and the work we do supporting the industry. That enthusiasm means we’re always looking for ways to make PR more effective, and peoples’ lives that bit easier in a time pressured world.
In October 2009 we were acquired by leading media monitoring agency Durrants (www.durrants.com) and in April 2010 the group purchased Gorkana (www.gorkana.com) the UK's most trusted media/journalist database and community network.
Specialties
media analysis, media evaluation, PR planning, social media measurement, PR measurement, Media analysis, PR analysis, Social media engagement, Competitor benchmarking, Key Performance Indicators
New hires at Metrica
Metrica Company Blog
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Social Media Week London Day 5: Influence, Sharing, Like Minds and Sore Heads
Feb 22, 2012 -
Day 4 at Social Media Week London - the psychology of online influence
Feb 17, 2012 - Feb 17, 2012
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Can Twitter change the world? Day 3 of Social Media Week London
Feb 16, 2012 - Feb 16, 2012
Metrica Activity on LinkedIn
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Metrica has a new Senior Account Executive
samantha curd is now Senior Account Executive
