Maxifier is for large publishers and ad networks that manage hundreds of millions and billions and trillions and bazillions of impression. Unlike many in the market, we focus exclusively on premium inventory---inventory sold and managed by our customers. Maxifier optimizes the performance and value of your premium inventory and increases your sell through rates. Maxifier provides extraordinary control to focus on the KPI's most important to your organization. Maxifier typically begins by optimizing three variables--revenue, CTR, and delivery-- but has the ability to optimize on almost any variable, whether from your ad server or from third party data. Maxifier allows you to set the parameters and objectives. Once set, you can individually manage your campaigns or allow the system to run fully automated.
New hires at Maxifier
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Came from...
PubMatic, Senior Director, Publisher Business Development & Strategic Accounts
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Director of Account Management
Came from...
AudienceScience, Global Account Director
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