What is Marketing 3.0?
Power to the people. Everything in the marketing world is related, and it is no longer in a vacuum. Most of your corporate perception is out of your control. If you don’t define yourself online, you allow the crowd to define you. And even though you no longer control how people see you 100% of the time, you can shape it. The internet forces transparency. Slowly – everything is changing….permanently.
Whether you know it or not, today you have an online presence and an online identity. It’s made up of:
- Your website
- Emails written about you
- News articles
- Social Network profiles
- Blog posts
- Tweets
- Facebook status updates
- Linked In recommendations
- Customer Reviews
- Forum posts
- YouTube videos
- And even Google Maps driving directions
Marketing version 3 is more than promoting your website on a blog or on Facebook. It’s a permanent change in how you think about marketing. Through that mindset change, you will apply all of the ‘new’ marketing ways to your online identity with greater ease and understanding.
MarketingV3 will walk you step by step through the new tools to demystify and simplify the management of your online customer base. Mv3 will show you how to promote your business online without the huge cost associated with a consultant.
First, we'll discuss foundation and strategy. Then we'll execute that strategy immediately - within the workshop. You'll leave the class with the tools needed to begin shaping your online presence.
The goal of each course is to show businesses of any size how to market their online identity and ultimately turn the ’work’ of relationship management into an asset filled with potential customer opportunities.
