It used to be that marketing and sales were two separate, and sometimes adversarial departments. Marketing's job was to capture attention, create desire, make contact and then pass the job on to sales. It was sales' job to close the deal.
When sales was unable to close the deal, it would blame marketing for poor quality leads. Marketing would defend itself by saying that sales did not follow through, or did not listen to the customer.
In reality, it is when marketing and sales overlap and work together that customers start buying. By combining the experience (which comes from sales) and the message (which comes from marketing) customers are delighted with their experience with your company.
Specialties
customer personas, customer experience mapping, content planning & implementation, conversion optimization, web analytics, inbound marketing, sales and marketing alignment, sales development, business development, persuasive copywriting
Mahoney Internet Marketing Company Blog
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What is the best way to get sales and marketing teams to collaborate ?
May 22, 2012 - May 21, 2012
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What is the best way to get sales and marketing team to collaborate ?
May 20, 2012 - May 16, 2012
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A Mother's Day Ode to the Generational Family Owned/Run Businesses
May 13, 2012
