LRA Worldwide

LRA Worldwide, Inc. is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.

In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question – "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world. Clients include:

- Starwood Hotels & Resorts
- National Basketball Association
- PGA TOUR
- Ritz-Carlton Clubs
- Hyatt Hotels Corporation
- International Speedway Corp. (NASCAR)
- InterContinental Hotels Group
- Choice Hotels International

LRA is also the U.S. operator of the Green Key Global Eco-Rating program (www.greenkeyglobal.com), the leading Green Hotel Certification program in North America.

In addition, LRA has developed an innovative new Mystery Shopping offering, TrueView (www.LRATrueView.com), which was designed to mystery shop companies/industries where barriers exist to conduct "conventional" mystery shopping.

Specialties

Internal Branding, Quality Assurance Evaluations/Audits, Mystery Shopping, Customer Experience Research, Customer Experience Consulting, Training