Liv-ex > Products & Services > L-WIN

L-WIN – The Liv-ex Wine Identification Number – serves as a universal identifier for the wine trade. L-WIN is a unique seven-digit numerical code that can be used to quickly and accurately identify a product.

All wine trade participants have different naming conventions for their products, depending on which part of the wine label they feel are the most important. L-WIN allows wine companies to keep their preferred naming system, while introducing a new universal code.

Among many other uses, L-WIN enables:

• Warehouses to improve the accuracy of their databases and quickly incoming and outgoing stock.
• Traders to avoid identification errors when buying or selling wine.
• Logistics and IT professionals to produce value-added queries for databases and stock management systems.
• All wine trade participants to speak a common language when sharing or transmitting data.

Each L-WIN refers to the wine itself (i.e. the producer and brand, grape or vineyard). Additional information, such as the vintage, bottle size or pack size can be easily added as separate fields. The first six numbers of the code represent each wine’s unique identifier, while the seventh number is a “check digit” that minimises input errors.

Use of L-WIN: L-WIN codes can be utilised by all wine trade participants under a free licence from Liv-ex. If you would like to request an L-WIN for a product not yet coded, or would like to match an existing database against L-WIN codes, please send a request to L-WIN@liv-ex.com