LENEWBLACK is the first ever online fashion tradeshow. This revolutionary 24/7 marketplace allows registered retailers to view and order selected collections during the whole season. Fashion weeks have no longer boundaries...
Since the launch in june 2009, brands such as Kipling x Peter Pilotto, United Bamboo, Fred Perry Laurel Wreath, Dice Kayek, Sebago, Spring Court, Surface to Air, Emmanuelle Khanh, Heimstone, Veja, Finsk, Commune de Paris 1871, Belle Sauvage, Valentine Gauthier, American vintage, Retrosuperfuture show, Kipling x JC/DC and sell their collections online on Le New Black.
More than 1200 retailers have registered from 70 countries : Harvey Nichols, Printemps, Colette, Barneys, Browns, Isetan, Lane Crawford, JFT, Bloomingdales, The Shop at Bluebird, Feathers, Gilt Group, Merci etc. And over 550 pre-order have been placed online.
Le New Black offers kind of a benefit in a saturated market.
For Brands :
- An optimistic and permanent sales season, from the beginning of sales to production deadlines.
- A unique visibility to selected and controled international audience.
- Cost efficient and reduction of expenses : travels, hotels, tradeshows, communication tools production fees
For Buyers :
- The possibility to see and order collections online before, during and after all international fashion/market week all season long.
- Cost efficient and reduction of expenses : travels, hotels and business costs.
Specialties
Online tradeshow, B-to-B
Le New Black Company Blog
- Feb 23, 2012
- Feb 23, 2012
- Feb 22, 2012
- Feb 22, 2012
- Feb 20, 2012