Lateral Group are a marketing services provider that deliver cost savings and focus on delivering enhanced RoI.
Lateral Group combines data-led strategic insight with a comprehensive range of offline and online outputs co-ordinated through our unique Integrated Communications Management (ICM) model.
The group consists of 4 businesses with revenues of £54m.
DATA LATERAL
Database management, analytics, profiling and marketing strategy
SHIFT CLICK
Online marketing, email broadcasting, website development, web and graphic design
DIALOGUE SOLUTIONS
Print & Channel Management, software and output of digital print
HOWITT
Print, direct mail production and fulfilment specialists
Specialties
Direct Marketing, Integrated Communications Management, Database Marketing, Trigger Marketing, Email Marketing, Single Customer View, Data Analytics, Creative Services, Social Media, Print Management, Integrated Marketing, Data Optimisation, SCV, CRM, Digital Marketing
New hires at Lateral Group
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Account Director
Came from...
Banner Managed Communication, Account Director (Tender Secondment to BBS division)
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Product Manager
Came from...
Pitney Bowes Business Insight, Senior Pre-Sales Consultant, EMD region
