Knowledge Networks, now a part of the GfK Group, is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do.
We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as
* world class advanced analytics
* an industry-leading physician panel (Physicians Consulting Network)
* an innovative platform for measuring online ad effectiveness (KN Dimestore)
* a research-ready behavioral database of frequent supermarket and pharmacy shoppers (National Shopper Lab)
Specialties
CPG research, media research, cross-media research, pharma research, academic research, government research, ad effectiveness research, advanced analytics, segmentation, digital ad campaign evaluation, physician research, actionable insights
