Ipsos MORI

Ipsos MORI Activity on LinkedIn

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  Ipsos MORI With the buzz around the once in a lifetime “home” Olympics starting to reach fever pitch and sponsors, broadcasters and politicians constantly reminding us they are nearly here, it has been easy to forget the small matter of Europe’s flagship international football tournament, writes Jamie Robertson of Ipsos ASI in Brand Republic.

  

  Making the most of Euro 2012 sponsorship ipsos-mori.com

  With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.

  6 hours ago
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  Ipsos MORI has a new Trainee Research Executive

  

  Ian McKee is now Trainee Research Executive

  12 days ago
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  Ipsos MORI has a new Learning & Development Assistant

  

  Emily Baldwin is now Learning & Development Assistant, was HR Administrator at Spicerhaart

  14 days ago
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  Ipsos MORI Gavin Sugden of Ipsos MediaCT, in his latest blog for The Wall, says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.

  

  ‘Ad’ enough? What to consider when advertising to mobile shoppers wallblog.co.uk

  The latest data from the IAB report (co-produced with PWC) says that advertising on mobile devices in 2011 reached a new high of £203.2M, a 157% increase...

  14 days ago
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  Ipsos MORI We, as human beings and consumers, are changing with this technology. We don’t store information, we access it. We used to know a lot about a little, but now we know a little about a lot. That doesn’t necessarily make us smart though. John Carroll of Ipsos MediaCT writes in MediaWeek about Brits and smartphones

  

  Smart phone: dumb nation? mediablogged.mediaweek.co.uk

  Yesterday evening I was walking down a lane near my house and a man was coming towards me staring down into his mobile phone. I thought, “He will see me,...

  18 days ago
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  Ipsos MORI Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of our advertsising research specialism Ipsos ASI blogs in MediaWeek: Comments Welcome

  

  Falling in love with ads….Measuring that hair standing up tingle mediablogged.mediaweek.co.uk

  Anyone else catch “Ad Men” on Sky Atlantic?  Great to see our own legends of the small, and large screen, talking about how Ad Land developed,...

  20 days ago
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  Ipsos MORI In Campaign magazine, Tara Beard-Knowland, of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it’s using.

  Event-led marketing – what are the opportunities? campaignblog.campaignlive.co.uk

  Let’s face it: we’ve been a bit spoiled for opportunities in event-led marketing in the past couple of years. Royal Wedding, London 2012, and the...

  1 month ago
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  Ipsos MORI In MediaWeek, John Carroll, of Ipsos MediaCT ponders the level of tablet and e-reader usership on his morning commute.

  

  Reading between the lines by John Carroll of Ipsos MediaCT mediablogged.mediaweek.co.uk

  The packed commuter train is such an anti-social environment.  Putting the avoidance of eye contact to one side, one used to be able to get a...

  1 month ago
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  Ipsos MORI Louse Brice in MediaWeek says the art of data analysis needs to be learned and describes the 3 key elements to consider in order to get the most out of your data sources.

  

  The Age of Big Data by Louise Brice of Ipsos ASI mediablogged.mediaweek.co.uk

  Is it just me, or everywhere you turn do you hear the phrase “Big Data”?  So what does this mean anyway?  (And isn't this the kind of phrase that...

  1 month ago