InterDirect USA transforms data into insight and provides all the supporting services and execution you need to streamline your marketing plans into efficient, money making activities.
We mine your data for marketing insight. Customer profiles, segmentation, market analysis, MarketSmart℠ predictive modeling and customer surveys are central to what we offer. Loyalty, retention, acquisition and growth are areas we focus on every day.
SourcePoint® web based technology puts your data at your fingertips along with custom embedded analytics and reporting, and rules-based marketing triggers and models. Selecting target lists, executing campaigns, reporting on transaction information, and geo-demographic mapping can all be done at the snap of a finger. SourcePoint® can deliver all your transaction, store, customer, demographics, web traffic, marketing and other information.
We put our energy into knowing your unique trade areas and how much demand exists for your products or services relative to your competition. Our MarketFocus™ program delivers custom site analysis, cannibalization estimation, revenue prediction modeling and in-depth market analysis to help you maximize your growth through store expansion. All of your site location information can be embedded in our web based technology, SourcePoint® , which will put your data – including state of the art mapping – at your fingertips.
Specialties
Database Marketing, Market Research, Site Selection, Direct Marketing, Marketing Analytics
