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INGATHER RESEARCH is the industry’s first “Reality” research facility offering clients and respondents a more natural environment to conduct and be a part of marketing research. INGATHER RESEARCH has everything a traditional facility has and so much more.
In this setting, respondents are made to feel more at home and comfortable. This approach involves a movement away from the typical, sterile focus group room to a livelier, comfortable environment.
From the minute you walk in the door, you are greeted with a smile and treated with respect and care.
Once in a research study, respondents feel relaxed and at ease, free to give their unbiased opinion. At INGATHER, this means modifying the environment so that the respondent feels “at home;” moving away from the sterile room setting with the two-way mirror to a more casual setting with an unobtrusive camera. Ambience Triggers Insight! At INGATHER, we feel that everything behind the “Reality” Facility concept, is going to change the qualitative research industry. The research experience is more enjoyable for respondents and more rewarding for clients in an environment that more closely resembles a natural setting allowing for deeper insight and truer research results.
We still have the standard room setting found at focus group facilities, and we can also accommodate a more upscale board room setting; as these may be just the right environment for some research efforts. We certainly can accommodate the foundation of focus groups and interviews.
It is this concept – the “Reality” Facility – that we feel will bring positive change to the qualitative research industry, and an industry-wide movement toward adaptability.
Endless possibilities. INGATHER ….where “Reality” meets Research.

Specialties

Focus Groups & Taste Test, Qualitative Research, Ethnography & In-Home Interviews, Focus Group Facility, Research Resort, Recruiting