A cutting-edge, integrated beauty experience poised to transform one of the world's largest industries. Instantly adaptable -products to order at point of sale.
IMX Technology solves some of the Cosmetics Industry's most daunting and persistant challenges: Products to order at point of sale - never be stuck with excess inventory, never be caught off-guard by a sudden change in Consumer preferences, always ready to produce whatever the Client demands without lengthy production delays.
The Business of IMX Cosmetics is to use its creativity, experience, and proprietary technology to harness the vast and growing worldwide market for cosmetics and toiletries by presenting IMX products and innovations through all sales channels, traditional and digital, and by licensing IMX technology to others.
A simple trip to Builder's Square to custom-mix the "perfect paint color" led to the advent of IMX Cosmetics -- An innovative Cosmetic brand that empowers women to instantly formulate, create, and receive exactly the cosmetic desired - within minutes! Virtually limitless choice, instant availability, and the quality of being created by the Consumer—being “mine” and being made “my way.”
IMX Cosmetics, debuted in 2002, exemplifying true mass customization at point of sale, multi-channel marketing strategies, and a unique, innovative, patented RFID application instantly available to Clients in an IMX Mixing Station.™
These Mixing Stations™ excited crowds at Nordstrom in Las Vegas (2002 – 2003), Fred Segal in Santa Monica (2003 – 2005), and Barneys New York on Madison Avenue in New York (2003 – 2005).
An extensive international patent portfolio has consistently expanded with new patents being granted up until 2011 since the IMX "real-world" field-test. These technologies and RFID application are still very relevant today, cutting edge, and provide a great example for the future direction of the Health and Beauty Industry.
Specialties
Instant Gratification - Products delivered @ POS, True Customization - Client formulations @ POS, Multi-Channel Marketing utilizing Patented RFID Applications, Retailtainment - Exciting Customers with the IMX Experience at an IMX Mixing Station.™
