Established in 2009 by a group of Internet veterans and technology experts, iClick manage and connect internet marketing strategies across channels in a way that provides marketers with maximum efficiency and return on investment (ROI). Leveraging the Cross-marketplace Optimizer (XMO), our proprietary ad optimization technology which heavily involves optimization algorithms and takes into account numerous advertising and business data collected over a long period of time, we predict online campaign performance and formulate optimization instructions to deliver results that meet customer objectives. The predictive algorithms in the XMO we developed can be applied to various online platforms, such as search, display, email, mobile and social media, as well as different types of ad formats.
As a leading online performance marketing solution provider in Asia, we offer a comprehensive range of services that covers strategic planning, market and segment analysis, advertising campaign setup, data tracking, on-going optimization and analytics on media effectiveness as well as ROI. We maintain a strong presence in the region with offices in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, Singapore and Korea.
Follow us on weibo: http://weibo.com/iclickasia
Specialties
Marketing and Advertising, Online / Internet / Digital Marketing, Demand-side Platform, Cross-marketplace Optimization Platform - XMO, Search Engine Marketing (SEM), Data Analytics
New hires at iClick Interactive Asia Limited
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Managing Director of HK, Singapore and Taiwan
Came from...
Leo Burnett Limited, Chief Digital Officer
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