HealthTalker

HealthTalker develops innovative word of mouth (WOM) marketing programs for the healthcare market with a specific focus on the pharmaceutical and biotechnology industries.

Each HealthTalker program mobilizes a base of highly engaged patients and/or caregivers who are recruited to participate in a multi-faceted offline and online experience that is personally relevant to them. Once engaged, participants are provided the tools and education they need in order to share information with others via their in-person conversations and online activities.

HealthTalker programs leverage the power of a personal recommendation and take advantage of what consumers already do on a regular basis – talk to their friends and family about the conditions they have and the health products they use. Word of mouth conversations are important sources of consumer information about healthcare and provide an element of authenticity and credibility that traditional advertising can never match. These conversations will lead to better physician-patient dialogue and increased awareness of conditions and treatment options.

To enrich the experience, HealthTalker can provide participants with a private online community where they can share their experiences and swap tips and stories with other members facing similar medical challenges.

HealthTalker monitors the spread and impact of consumer conversations via a custom, proprietary software platform that captures metrics across multiple channels. This unique and flexible application also allows HealthTalker to accommodate the specific needs and requirements of the industry.

HealthTalker is dedicated to effectively navigating the complex regulatory environment to provide real solutions for healthcare and pharmaceutical companies who wish to incorporate elements of social media into their marketing programs.

HealthTalker is a proud member of the Word of Mouth Marketing Association (WOMMA).

Specialties

WOM Marketing, Pharma Marketing, Social Media