3 Italia is the leader in the 3G+ Mobile Telecommunication sector, with more than 9,1 millions customers. 3 Italia belongs to the Hutchison Whampoa Group, a Hong Kong Stock Exchange listed multinational, with 11 UMTS licenses operational around the world. It's positioned as “Mobile Media Company” and beside traditional mobile telephony services provides its clients with videocommunication services, “fast” access to the internet and a wide range of contents (TV, music, games, news, etc.).
3 Italia achieved its leadership position in the Italian UMTS market on the basis of this strengths:
- the distinctive positioning of the 3 brand, with its strategy and offer made 3 Italia the first "Mobile Media Company" of the Italian market;
- the only entirely UMTS technology mobile network in Italy, therefore avoiding the costs of mixed UMTS-GSM infrastructures;
- a customer base fully enabled to use UMTS services without the need of migration campaigns from GSM/GPRS technology;
- the largest mobile videocommunity in Italy;
- strategic deals with suppliers of mobile terminals, enabling acquisition of handsets manufactured according to the technical specifications laid down by the Group and with purchasing economies of scale;
- innovative architecture of information systems, ensuring flexibility and efficiency;
- management team with experience within the telecommunications sector and capabilities with regard to achievement of corporate objectives.
Specialties
Mobile Telecommunication, Videocommunication Services, UMTS, TV, music, games, news


