Godfrey

Godfrey Activity on LinkedIn

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  Godfrey Check out this amazing piece from Getty Images. This is especially inspiring if you didn't think there was any glamour in stock photography. Also, if you've ever had to search for stock photography before, you'll understand how impressive this is. http://youtu.be/E7xc7J8bdsU

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  From Love to Bingo Getty Images AlmapBBDO youtube.com

  Credits - Film Publisher: Getty Images Title: From the love to bingo Product: Getty Images General Creative Director: Marcello Serpa, Luiz Sanches Creative Director: Andre Kassu, Marcos Medeiros, Renato Simões Art Director:...

  4 days ago
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  Godfrey Need to brush up on your LinkedIn chops? Mashable's beginner's guide is a great place to start. Even though this is written from a user perspective, there are some nice nuggets of info that can help us marketers too. http://mashable.com/2012/05/23/linkedin-beginners/

  

  The Beginner's Guide to LinkedIn mashable.com

  LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job...

  5 days ago
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  Godfrey Facebook (starting trading at $42/share) for today's IPO will be valuated at a cool $116.6 billion! http://goo.gl/YdZoL

  

  Facebook Opens at $42, Valued at $116.6 Billion mashable.com

  Facebook shares started trading at $42 a share on Nasdaq around 11:30 a.m. Friday morning under the symbol "FB." The company's 421.2 million shares offered to the public will now raise $17.7 billion, bringing its valuation to...

  10 days ago
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  Godfrey Would you renounce your U.S. Citizenship for $67MM? http://goo.gl/W55kR

  

  Facebook Co-Founder Will Save Millions By Ditching U.S. Citizenship huffingtonpost.com

  Facebook co-founder Eduardo Saverin apparently thinks U.S. citizenship is worth less than $67 million. This article has been updated to include Eduardo Saverin's comment in The New York Times.

  11 days ago
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  Godfrey In B2B, it isn’t easy to get beyond product features. But here is how one marketer is building a customer perspective into its marketing. http://goo.gl/jw8eQ

  Branding Starts With the Customer godfrey.com

  For B2B marketers, it isn’t easy getting beyond product features. But here is one marketers who is building a customer perspective into its marketing.

  12 days ago
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  Godfrey Yahoo! launches a new tool, Genome, to help companies deliver more targeted online advertising and marketing campaigns. There are some interesting benefits, including the ability to bring your own data to the party and mix it with Yahoo's. What do you think? http://goo.gl/2UMZT

  

  Yahoo launches big data analytics tool for online advertisers computerworld.com

  Yahoo today launched Genome, a new tool that allows online advertisers take advantage of the company's extensive experience with big data analytics.

  14 days ago
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  Godfrey It's time to get marketing and IT to play nice, especially in these times of blurred lines between responsibilities. So how do you get everyone moving forward together? I'll give you a hint - communicate early and often. For the full rundown, check out our latest blog post. http://goo.gl/5ty80

  How to Integrate Marketing and IT godfrey.com

  It's been hard to miss all the co-mingling of marketing and IT that has been taking place over the past few years. As the volume of work shared between the groups increases and the pace accelerates here are a few things to keep...

  17 days ago
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  Godfrey YouTube Gets Engaged: Changes Algorithms to Reward Quality - http://goo.gl/i98uH

  

  YouTube Gets Engaged: Changes Algorithms to Reward Quality -... commpro.biz

  The fact that YouTube recently changed its algorithms to recommend videos with higher engagement instead of higher hits is another demonstration of the almighty importance of engagement. Videos that keep viewers watching and...

  18 days ago
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  Godfrey Where is search headed? Here are five mobile-based moves from Google that offer some clues. http://goo.gl/CyIv5

  Where is search headed? Five Mobile-Based Moves from Google Give us... godfrey.com

  As our Director of Marketing Technology Andy Hunt succinctly put it in a blog post he did last July, there is no mobile Internet; there is only the Internet that sometimes people use on their phones. There are plenty of...

  19 days ago
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  Godfrey It's about time for some spring cleaning. Why not start with cleaning up your email marketing database? http://goo.gl/KApFQ

  3 Email Marketing Database Tips for Spring Cleaning godfrey.com

  According to Forrester Research, spending on email marketing, delivery, analytics, integration and creative will approach $2.5 billion annually by 2016, up from $1.5 billion in 2011, a compound annual growth rate of 10 percent....

  24 days ago

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