General Sentiment is a social media monitoring and analytics company delivering insights that change the way brands make product and marketing decisions.
Our system is fueled by large-scale natural language processing and text analytics developed over the course of seven years of university research.
What are “Actionable Social Insights”?
1. Brand Within Industry – We provide a contextual view of your brand perception.
2. Marketing Campaigns – We grade them based on response.
3. Daily Trends – We inform what’s hot or not in your Industry.
4. Media Planning – We advise on suitability based on social interests.
5. Influencers - We isolate, measure and track advocates and influencers for brands or industries.
We are the only company to measure the full media spectrum of News, Social and Broadcast Media. We have measured, analyzed and served more than 1 billion topics from more than 50 million sources of content since 2004.
Specialties
Media Measurement, Campaign Measurement, Brand Perception, Social Media
