Funny You Should Ask is about brands, media & technology - and us. People making use of, and being affected by it, and how this new symbiosis works. It's a consultancy based in Stockholm, Sweden, that helps and guides brands in this digital, connected and faster than ever changing world. One often confusing for brands, marketing departments and organisations in general. Much in marketing and advertising is forever changed, yet a great deal remains. An understanding of this is essential when connecting people to brands to check-out. Not only spotting new technologies and behaviors, but converting this into business opportunities.
Sense making, providing strategic advice and ideas for more networked times is what funny you should ask focuses on. And as the name indicates, it prides itself on doing the research, asking the right questions and uncovering the significant behaviors in order to identify key strategic and tactical opportunities.
Based on a network model, as different projects require different combinations of skill-sets, you get to work with hand-picked groups of people, drawing from a rich, diverse and colorful group of professionals. This is a flexible and effective way of working, providing both freedom and flexibility for consultants and clients alike. We have experience from brands like H&M, AGA, Reebok, 3, Novartis and many more.
Specialties
brand strategy, digital strategy, advertising planning, social media, market and consumer research, digital tactics
