eVŌC Insights provides “voice of the customer” research that delivers actionable qualitative and quantitative insights into the behavior, thoughts and attitudes of customers online. We often provide a combination of qualitative and quantitative interactive market research, online technology and strategy consulting to answer our clients’ key business questions. With expertise in both Web-Based testing and Lab-Based research, we can deliver the best methodology that meets your needs in the most cost effective manner. This approach has helped many of our clients including Intel, Pfizer, Match.com, Travelocity among dozens of others across many industries.
Typical questions we answer are:
• How can I convert more site visitors into customers?
• How can I improve the navigation and usability of my website?
• How effective are our new designs in satisfying our target users?
• How does my target customer conduct research or make an online purchase?
• How can I measure the impact of a site redesign or marketing campaign?
• What is the competitive landscape and what are our strengths and weaknesses?
Specialties
UserExperience, marketing, research, usability, eye-tracking, branding, competitive, interactive, analytics, web research, ux
