Evidon

Evidon is the world’s first and largest dedicated provider of privacy and compliance solutions for digital media. The company provides strategy and technology to help leading brands, agencies, publishers, and solutions providers comply easily with privacy law and self-regulatory “Ad Choices” programs across North America and Europe. Evidon serves Ad Choices notice on billions of impressions on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online. With insights fueled by its popular Ghostery browser extension and its rich, 800+ company privacy database, Evidon also helps businesses control their audience data. By protecting themselves and empowering consumers, businesses build their brands and improve results.

Separately, Evidon supplies the monitoring platform for the Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) to enforce the Self-Regulatory Program (known as the Accountability Mechanisms). The monitoring platform uses data primarily from Ghostery’s opt-in panel, an automated lab and Evidon’s privacy database of over 800 companies.

Specialties

online advertising, compliance, self-regulation, behavioral advertising