EURIB/ European Institute for Brand Management is an independent knowledge institute in the area of brand, design and reputation management. EURIB was founded in 2002, and is based in Rotterdam. EURIB’s core activities are education and research in the three abovementioned fields. As part of its educational activities, EURIB offers the Dutch-language Masters programs Master of Brand Management (MBM), Master of Design Management (MDM) and Master of Reputation Management (MRM). EURIB’s research focus is on scientific applied research, and it has developed research instruments in brand management (brand orientation, internal branding and brand equity), design management (design orientation and design effectiveness) and reputation management (reputation orientation and a reputation tracker).
Specialties
Master of Brand Management (MBM), Master of Design Management (MDM), Master of Reputation Management (MRM)
