DecisionPro, Inc is a provider of software products, books and consulting services in the field of analytical marketing, or “Marketing Engineering”. DecisionPro’s comprehensive collection of leading-edge marketing models provides the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better marketing decisions. The company’s goal is to educate and train both marketing managers/analysts in the business world as well as instructors/students in academia.