Dave Buerger Services
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Government Collateral
General enterprise collateral can be ineffective in selling to government buyers. I will help you repurpose copy to the perspective of government targets such as federal, state or local. Another distinction is whether the buyer is in a military or civilian agency. I will make your collateral cite...
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Speeches
Giving a speech? Odds are, you use PowerPoint. Mis-use of PowerPoint is a painful topic, but you've already suffered enough through bad presentations to know the importance of this. My job is to help you say what you mean in as few slides as possible. I help you to minimize text in a concise, clear...
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E-scripts
Video brings your story to life! Videos add polish to your website. A short animation can clarify technology capability faster than a white paper.I don't do the animation. I provide creative direction for designers, illustrators, and programmers to implement your video. The deliverable is a script...
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Case Studies
Profile the success stories of your customers as affirmations for selling. A turn-key process begins with a friendly interview to discover a customer's experiences and gather source material for a published story - including quotes suitable for references in selling. The story is written a concise...
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Web
Create copy and mockup for web pages. Repurpose existing print content for web. Ensure the content is crisp, to-the-point, references appropriate links, and enables a good web experience. Examples of 3 client microsites: PCI Security Standards Council (for small merchants) ...
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Collateral
Typical projects include guides, white papers, case studies, brochures, contributed articles, ebooks, scripts for Flash or web video, and PowerPoint animation, direct email, and web.
