CRT is an expert in the delivery of customer feedback and research.– via a range of technologies that engage with consumers, service users and stakeholders at their 'point of experience'.
Our market-leading ViewPoint system enables touch screens, online surveys – and other means of data capture – to collect feedback and transform it into actionable analysis that drives business strategy.
We are assisting many organisations in the UK to radically improve the quality of their customer service output, heighten awareness and perceptions about new products and services and enable HR professionals to capture insightful and accurate feedback from employees. We also work with a growing number of international customers who have similar needs.
We work in a number of sectors, including health, retail and leisure – and we have a significant presence among public sector bodies such as local councils and the police.
In April 2011, CRT formed a major strategic alliance with Ipsos MORI, one of the world's most respected market research organisations. Working together, we are helping the health service to take the 'patient experience' to a higher level. Our long-standing technology partner is IBM.
Specialties
Point of experience data capture, Customer insight, 360 degree customer research and feedback, Stakeholder engagement, Employee Opinion Surveys, Informatics, Management information, Customer service solutions
