WHAT ARE YOU LOOKING AT?
According to the research, it's your cursor!
As the audience continues to shift from traditional outlets to Internet-based mediums, publishers and advertisers alike need new ways to engage, attract and interact with both consumers and businesses. The solution: cursor ads.
Cursor Marketing has developed a new, patented advertising format that has been tested to deliver a 200% increase in awareness over other display ad formats alone.
Cursor ads momentarily change an Internet user's cursor into a logo or other commercial image/message (a "branded advertisement"). This new advertising format does not require any action by users or a download of software to operate.
Cursor Marketing offers one of the most innovative ad formats since the multi-billion dollar pay-per-click (PPC) model was introduced over 10 years ago. Cursor Marketing will offer publishers, bloggers, media companies & other content creators with a new and additive revenue stream, while providing advertisers with one of the most effective advertising vehicles ever tested—all while providing Internet users with timely messages relevant to their specific lifestyle, needs and behaviors as they visit websites within our advertising network or those of our strategic partners.
We anticipate the launch of a new analytic to the market in the near future, providing content creators with the ability to see how users connect with their offerings -- regardless of any interaction.
For more information, please visit http://www.CursorMarketing.com and check out our Flash demo to learn more about Cursor Marketing.
Also visit our blog for updates at: http://blog.cursormarketing.com
Specialties
Online advertising, publishing, media, technology, Internet, analytics, business intelligence, display advertising, branding, marketing, interaction, social media, audience engagement
