Bought anything pleasurable today? An early morning Cappuccino, that mid afternoon chocolate bar, or maybe a gossip magazine for the way home? Or perhaps you’ve just been looking and not buying, as you weigh up the pros and cons of that new pair of shoes, a weekend away with the other half, or a Friday night trip to the pub with your mates.
Every day our lives are peppered with pleasure. But what are the motivations that lie behind our love of all things pleasurable? And why does one brand seem more pleasurable than another, when really there’s little difference between them? Well that’s where we come in.
Cubo Group is a collection of integrated communications agencies with the unique specialism of growing ‘pleasure brands’. And because we’re specialists, we understand pleasure better than anyone and can shape it to a brand’s competitive advantage…
Specialties
Brand Strategy, Advertising, Digital, Social Media, Experiential, Promotions, Direct Marketing, PR

