Concerto Marketing Group

Concerto Marketing Group Activity on LinkedIn

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  Concerto Marketing Group According to research, 79% of people experience nostalgia at least once a week - so here are some ways you can harness nostalgia in marketing:

  

  How to Harness Nostalgia in Marketing nickblack.org

  "I'm thinking about when I was a child and there were no cares and no worries... You didn't worry about the calories in a cookie, you'd just go for it.” - Respondent (2012) There's something special about hearing people...

  9 days ago
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  Concerto Marketing Group Are you marketing fear (think insurance or anti-smoking)? According to research you can, "reduce defensive responses and increase the persuasiveness of fear advertising... by adding an element of humor."

  

  Mixing emotions: The use of humor in fear advertising onlinelibrary.wiley.com

  Fear is used to advertise many products, services, and causes such as antismoking, sunscreen usage, and safe driving. Past research indicates that high levels of fear tension arousal can prompt defensive responses in the...

  11 days ago
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  Concerto Marketing Group Are you using psychology in your marketing? According to research, 'adapting messages to the psychological traits of an audience can be an effective way of increasing the message impact.'

  Personalized Persuasion pss.sagepub.com

  Persuasive messages are more effective when they are custom-tailored to reflect the interests and concerns of the intended audience. Much of the message-framing literature has focused on the advantages of using either gain or...

  12 days ago
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  Concerto Marketing Group The value of data in online testing, "Over the past decade, the power of A/B testing has become an open secret in high-stakes web development."

  

  The A/B Test: Inside the Technology That’s Changing the Rules of... wired.com

  Want to build a perfect website? Forget instincts—trust the data. Forget the designers—trust the audience.

  15 days ago
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  Concerto Marketing Group Can color influence human behavior? According to research, the color red can create, 'feeling of dominance, which lead to an enhanced competitive approach.'

  In competitive interaction displays of red increase actors'... sciencedirect.com

  Colors carry meaningful psychological signals. We hypothesized that the color red serves as a powerful cue in competition, affecting both actors and perceivers.

  17 days ago
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  Concerto Marketing Group If your job was under threat, how would you use your social network? According to research, 'high status people widen their network; low status reduce their network, potentially limiting access to new information.'

  Status Differences in the Cognitive Activation of Social Networks orgsci.journal.informs.org

  We develop a dynamic cognitive model of network activation and show that people at different status levels spontaneously activate, or call to mind, different subsections of their networks when faced with job threat. Using a...

  22 days ago
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  Concerto Marketing Group Is eating meat a metaphor for masculinity? Yes, according to qualitative and quantitative analysis: "There is a metaphoric relationship between... meat and maleness."

  

  JSTOR jstor.org

  Abstract: Metaphors are increasingly recognized as influencing cognition and consumption. While these linkages typically have been qualitatively generated, this article presents a framework of convergent quantitative...

  1 month ago
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  Concerto Marketing Group We're moving to new space....

  

  Concerto is on the move concertomarketing.com

  We’re pleased to announce that we are moving to a new heritage office space in Gastown. As of Monday, April 30, 2012 our new address will be: Suite 250 – 128 West Hastings St. Our phone and email addresses remain unchanged....

  1 month ago
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  Concerto Marketing Group Is your employer brand fun? According to a recent study: "Workplace fun is a stronger predictor of applicant attraction than compensation and opportunities for advancement."

  The Fundamental Role of Workplace Fun in Applicant Attraction jlo.sagepub.com

  Research examined the impact of workplace fun relative to other key predictors of applicant attraction. Furthermore, this research examined the impact of different sources of workplace fun—fun coworker interactions, fun job responsibilities, and...

  1 month ago
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  Concerto Marketing Group Is it time to re-think bicycle helmet laws? Interesting findings from a recent study: "In jurisdictions where cycling is safe, a helmet law is likely to have a large unintended negative health impact."

  

  The Health Impact of Mandatory Bicycle Helmet Laws onlinelibrary.wiley.com

  This article seeks to answer the question whether mandatory bicycle helmet laws deliver a net societal health benefit. The question is addressed using a simple model. The model recognizes a single health benefit—reduced head...

  1 month ago

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