We are an ideas company that helps brands become part of peoples’ lives. We call this ideas incorporated.
The days are over of brands telling people how to live, or worse disrupt, their lives. The power has shifted to consumers to edit, ignore or even campaign against brands. Brands need to find a way to be of use, to add value or entertain – in order to get invited in.
In the UK, Cake's clients include Sony, Sky, Orange, Coors and IKEA.
In the USA, Cake's clients include Yahoo!, vitaminwater, Volvo, Shutterstock and Havaianas.
Specialties
PR, Experiential & Events, Social Media, Content creation
New hires at Cake Group
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PR & Communications Manager
Came from...
Fantasy Interactive, Director of Marketing & Communications
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Group Account Director
Came from...
GroupM ESP (formerly called The Leverage Group), Business Development
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Cake Group Activity on LinkedIn
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Cake Group has a new Group Account Director
Jenna Fidellow is now Group Account Director
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Cake Group has a new PR & Communications Manager
Ragini Bhalla is now PR & Communications Manager, was Director of Marketing & Communications at Fantasy Interactive
