BrightTag

BrightTag is building a new technical foundation for the next generation of online marketing. The company helps marketers and web analysts make online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. Traditional methods of connecting websites to marketing and analytics services rely on individual tags and pixels that create silos of data. The BrightTag ONE™ integration platform moves beyond tags by directly connecting sites to services in real time, eliminating barriers and speeding innovation. BrightTag’s clients include many of the world’s top brands and hundreds of online marketing and analytics providers continue to integrate their technology with BrightTag ONE.

Headquartered in Chicago, BrightTag is funded by Baird Venture Partners, EPIC Ventures, I2A Fund, New World Ventures and TomorrowVentures. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50.

Specialties

Tag Management, Data Collection and Distribution, Analytics and Marketing Service Integration through the Cloud, Latency Reduction, Privacy toolkit for Website Owners to Honor "Do Not Track," OBA, opt-in, opt-out, etc.)