The disciplines and skills driving successful brands have changed forever.
To succeed, brands must align their whole customer experience to one compelling vision through their processes, people, product and communications. In short, the winners will be those who deliver what they promise to deliver in the way they promise to deliver it.
This has given birth to a new discipline called ‘Brand Alignment’ which is fast becoming a common determinant of successful businesses and one we like to think we have pioneered since we formed in 2000.
We specialise in building aligned brands, it is all we do, and we are privileged to work with a number of well aligned successful businesses including:
Merlin Entertainments (with brands such as Alton Towers, LEGOLAND, SEA LIFE, Warwick Castle, The London Eye, Madame Tussauds, Gardaland (in Italy) and Heide Park (in Germany)). Balfour Beatty, ASDA, Gala Coral, Hertz, Astra Zeneca, The Novus Group, Blackpool, The Jockey Club, Silverstone, Bibby Financial Services – very different businesses with very similar issues and opportunities.
This way of building brands is especially effective in the public sector where ‘delivery is all’ and there is no hiding place from an ever critical public.
Specialties
360 degree Exploring research, internally and externally, Envisioning the brand’s future to build sustainability, Alignment of the brand to the business strategy, your people and your customers, Continuous progress monitoring via The Brand Alignment Monitor
