Changes in the consumer, media, political and economic landscapes mean that delivery, realism and collaboration will determine success and that a new discipline called ‘Brand Alignment’ is now the core skill required by brands to succeed.
Brand Vista is The Brand Alignment Company having pioneered this new brand discipline from our inception in 2000. In short, we help companies and organizations establish how their brand needs to be positioned, the values that should drive it and the way it should deliver. We then help embed brand visions throughout their organizations so that it guides everything they do. That is all we do; we do not do creative or design work so we can keep our advice pure and focused and concentrate on what we do best.
Our clients include all of Merlin’s brands such as Alton Towers, LEGOLAND, SEA LIFE, Warwick Castle, The London Eye, Madame Tussauds, Gardaland (in Italy) and Heide Park (in Germany). We also work with many other brands such as Gala Coral, Hertz, Greggs and last year we were appointed to the global brand strategy roster of Astra Zeneca. In the past we have also worked with many retailers such as ASDA, Shell and the Cooperative.
Specialties
Brand Alignment, Market Research, Visioning, Brand Tracking
