boo-box

boo-box is the first ad tech & social media player in Brazil, TechCrunch described us as "the Brazil’s Web 2.0 Ad Network" <http://tcrn.ch/cyUQyI>

Every month we display 3 billion ads with product offers and display advertising campaigns for 80 million people in Brazil spread across 350.000 blogs and websites, we are quickly getting traction among renowned publishers and ad agencies.

For the publisher, we provide better control over ad inventory, access to premium campaigns, the possibility to explore differentiated formats, and higher profitability. Because we are the only Ad Network that treats publishers as customers (vs. suppliers), we are clearly the preferred solution.

For the advertiser, we are the only provider of scalable and effective advertising in social media that fully integrates with ad agencies’ modus operandi. The value proposition is fairly simple, yet compelling: a large ad-inventory in social media websites that can be purchased adopting standard market pricing and procedures, with control over category, keyword and geolocation targeting and full reporting.

Besides our display advertising inventory, we are able to develop innovative rich media ad formats, behavioral targeting for retargeting campaigns, interest and demographic profiling. Some of those products are already gaining traction, such as a Twitter based advertising solution called boo-box Seeding, first used by Ogilvy Interactive, and became an international award winning advertising case.

Specialties

marketing, advertising, social media, brazil