Blue Latitude is a marketing consultancy, with world-class healthcare experience.
We help our clients drive growth, innovation and business performance by improving their customer experiences, agility and efficiency.
Our starting point is always the audience. We provide insight about the customer's behaviour, needs, motivations and actions in a multi-channel, ever developing, data driven world.
Our solutions and service offering falls into four areas:
1. Strategy - defining the direction
2. Innovation - creating the solution
3. Support - assisting implementation
4. Optimisation - evaluation and improvement
We build multidisciplinary teams (drawing on core capabilities - research, strategy, user experience, analytics, project management and training) and have delivered projects in over thirty territories, across four continents.
We are independent. We have no vested interest in technologies, tools, and tactics and do not offer design, build or integration in-house. This ensures that the recommendations we make the specifications we develop and the measurement services we provide are in our clients' best interest.
Current and recent clients include: Astellas, Baxter, GE Healthcare, Eli Lilly, Pfizer, Roche, BBC, Deutsche Bank and Neptune Investments.
Specialties
Strategy, Programme & Project Management, Innovation, Optimisation, Customer Insight, User Experience, Analytics, Digital Capabilites, Performance Evaluation, Training and Coaching
