Bloom Digital Platforms

BLOOM Digital Platforms launched in 2008 with the mission of developing a new generation of ad technologies focused on improving buying and selling of digital media inventory.

The company's flagship product, AdGear, is an ad serving platform that enables high precision audience targeting and ad analytics for publishers, advertisers and media agencies.

For publishers, in addition to traditional first party ad serving features, AdGear offers deep audience segmentation capabilities through its Dynamic Tags and Data Profiling features, allowing to manage audiences by attaching meta-data based on user behavior, content and context of visits.

For advertisers and media agencies, AdGear provides a unified interface that offers media buying capability over ad exchanges, as well as traditional third-party ad delivery and trafficking. An extensive creative model allows for deep in-creative tracking and optimization, while ad analytics features provide insight as of segment performance and media pricing trends.

Specialties

advertising technology, ad operations, internet advertising, rich media technology