Applied Marketing Research, Inc. is a minority-owned full service market research firm.
Applied’s personnel excel in the process of marketing research and customer marketing. Applied researchers respond quickly to client needs for information and are totally committed to high quality research and systems. Combined with practical hands-on experience in marketing and sales management, they offer a unique blend of theoretical and real-world expertise.
Applied has performed market research services for national and global clients over the past 15 years. Among our clients include, Kansas City Power and Light, Sprint, CenturyLink, Chemtura, H&R Block, Hallmark, Hill’s Pet Nutrition (division of Colgate-Palmolive), Honda, John Deere, Bosch, and Time Warner Cable.
Specialties
Web-based, survey research, using advanced techniques (conjoint, discrete choice, max-diff, Hierarchical Bayes), Mixed-mode survey capabilities (combining mail, phone, and on-line data collection), In-home product testing, Certified focus group moderator
