Alliant delivers consumer segmentation solutions that help marketers identify their top prospects and customers, and achieve higher levels of profit in direct and interactive marketing campaigns. Alliant’s proprietary Cooperative Performance Databases are built from historical transaction-level customer records contributed by many of the world’s leading direct response marketers, powering marketing decisions with a rich, detailed source of consumer behavioral information. Alliant’s data-driven analytic solutions deliver increases in response and average order size, minimize payment risk, enable mining of new acquisition sources, and increase the success of customer retention and reactivation efforts for direct and interactive marketers.
Specialties
marketing analytics for direct and interactive marketing -- direct mail campaign optimization -- scoring and data appends for inbound orders and leads -- data licensing -- analytic consulting+strategy
New hires at Alliant Cooperative Data Solutions
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Director of Alliant Consumer Audiences
Came from...
Datalogix, Director, Multi-Channel Retail Sales
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Alliant Cooperative Data Solutions Activity on LinkedIn
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Alliant Cooperative Data Solutions has a new Marketing Communications Manager
Kira Dembeck is now Marketing Communications Manager
