For over thirty years we have been the authority on understanding and successfully communicating with affluent consumers worldwide on behalf of leading premium and luxury brands. Our work is based on a keen understanding of today’s affluent consumers derived through proprietary market research (through our Affluence Collaborative subsidiary) and hands-on experience in the market. The strategies we develop are then brought to life compellingly (and beautifully) in effective marketing communications across all channels and media.
The Affluence Collaborative is an innovative research partnership that offers marketers who focus on the affluent consumer a unique platform combining actionable insights, thought leadership and community. Our proprietary qual/quant methodology and collaborative nature allows for a deeper exploration of both the attitudinal and behavioral dimensions of how consumers connect with brands, consequently, we are able to provide specific, actionable learning for any company trying to develop more meaningful relationships with their affluent consumers. This is research for progressive, engaged marketers.
Specialties
luxury, affluent, marketing, advertising



