Adversitement

Adversitement is a leading full service consultancy bureau that turns web analytics into a valuable strategic instrument. The bureau translates internet data into objective management information and coordinates all aspects of this process, from the setting of objectives to implementation and subsequent optimisation. Adversitement was set up in 2001 and became the first company to offer an appropriate response to the demand for online analytics and customer intelligence. To this end, Adversitement has a strong focus on cutting edge knowledge, technical innovation and the development of customer-specific solutions. With offices in Uden, Amsterdam, Paris, Hamburg and Istanbul; as well as over 150 reputable, active customers including Vodafone, ABN AMRO, Disney, bol.com, Kodak Gallery and European Directories; Adversitement is market leader in Europe. Customers benefit from an international perspective combined with involvement at the local level.

Data collection is one thing, but turning that data into useable information is another. Adversitement has unsurpassed expertise in the analysis and interpretation of data and the presentation of honest, valuable information. Thanks to intensive cooperation with knowledge organisations such as Eindhoven University of Technology, Adversitement is able to stay sharp and ahead of the game with respect to its knowledge of and position in the field.

Adversitement is the strategic partner - authorised provider of products and services and the only authorised training centre in Europe - of Omniture (Adobe): global market leader in the area of online business optimisation.
In 2010, Adversitement was designated Omniture’s most valuable partner in EMEA. Adversitement is the authorised provider of Omniture products and services and the only authorised training centre in Europe (Omniture University).

Specialties

Web Analytics, Multi Channel Analytics, Customer Analytics, Business Intelligence, Customer Intelligence, Marketing Intelligence, Usability Engineering, Multi Variate Testing, A/B Testing, e-Commerce, Recommendation, Behavioral Targeting, Data Mining, Web Intelligence