According to some studies, more than 30% of sales fail due to a salespeople lack of knowledge. But not only our salespeople may suffer a lack of knowledge.
Knowledge is critical in marketing and sales activities and must arrive to all the agents in the sales chain: from sales people to the user or consumer.
Communication is only the first step to transfer skills. An education approach is a must. Education approach is more a mid-long term activity, it must not be thought as a tactical “campaign” and must be much more “neutral” and credible, focused on giving skills. It must also be thought as a “service” to the customer.
Specialties
knowledge-based marketing, e-marketing, customer education, learning design, knowledge management
Adhoc Learning Company Blog
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Online education has arrived to stay: EdX initiative from Harvard and the MIT
May 18, 2012 -
Is there enough investment on education to face economical crisis?
May 11, 2012 - May 10, 2012
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- May 10, 2012
