MC&C grows clients’ businesses using media and data. We work across all media channels including broadcast, print and digital on both acquisition and customer relationship development. We specialise in helping our clients understand the impact of multi-channel communications on both on- and offline relationships, and on the lifetime value of their customers.
We solve business problems. We help fix business models that are broken, and we introduce clients to new opportunities and income streams. Everything we do creates value: we won't spend a penny of a client’s money without modelling and predicting results beforehand, and we always measure results afterwards, using bespoke software.
We manage risk. Our experience means we’re good at identifying and minimising risk to your investment, whilst maximising the reward. We find we work best with clients who tirelessly seek new or better routes to market. We combine innovative ideas with our proven, strategic commercial focus.
We work hard as a team and share our experience and knowledge in order to enhance our skills, so that together we can achieve great things for our clients. We firmly believe that “none of us is as smart as all of us”.
We also out-perform our peer group when rate comparisons are made, and are frequently recognised for our achievements. In the last three years we’ve won 12 awards for clients, including the first ever DMA Media Planning Award and three Institute of Direct Marketing Business Performance Awards
Specialties
Direct marketing, direct media, data analysis
