The Trading Floor holds the UKs largest multi-channel transactional data pool, streaming weekly feeds from over 60 exclusive contributors in the insurance, finance and retail markets on over 20 million individuals.
The Trading Floor has a strong reputation for providing high quality consumer data for acquisition and retention activity, with a number of innovative facets to the database, including:-
• High volume, but richly detailed data set – across postal, email, telephone and SMS
• Multi-channel data sets enabling truly integrated marketing campaigns across postal, email, telephone and SMS channels
• Distinctly unique data – multiple collection methods ensure the data reach is far wider than the traditional lifestyle data sets
• Data is transactional – coming directly from the application or purchase, not modelled or lifestyle/ inspirational
• Accurate & fresh – data is updated on a weekly basis and over 98% of the base is 0-18 months.
The Trading Floor, awarded Data Provider of the Year Award at the 2008 Data Strategy Awards, currently employs 17 highly skilled professionals in the Data, Database Management, IT, Operational, Marketing and Software arenas, enabling the business to provide a broad range of services:
• Multi Channel Transactional Data Provision
• Database Enhancement
• Database Profiling/Segmentation
• Propensity Modelling
• Lead Generation – LIVE data product
• Bespoke marketing software provision
Specialties
Data Provision, Data Enhancement, Profiling/Segmentation, Modelling, Bespoke marketing software, Multi-Channel Marketing
