Geoscape helps our clients achieve significant growth by tapping into America's fast growing Hispanic and multicultural markets. We provide consumer intelligence via strategic business consulting, database-driven analytics and automated systems to help our clients create competitive advantages for business development, marketing and distribution.
Our unique strengths include: deep cultural insights backed by quantitative analysis, experience across industries, sound methodologies fueled by creative thinking, market knowledge and expertise, all driven by our desire and passion to be the best.
We are an ally and resource for our clients. We are called-upon at many points in the planning and execution process in the areas of: corporate strategy, media, distribution, marketing, customer segmentation and research. We work as collaborators with clearly defined objectives that deliver measurable results to create long-term business advantage.
A quick overview of our offerings is:
-- Geoscape Intelligence System (GIS): A turn-key, online system that allows subscribers to mine and geographically represent a very robust and complete geo-demographic dataset of the population of the United States. Our data includes items such as:
-- Proprietary segmentation of US Hispanics by level of acculturation, language preference and socio-economic status (Hispancity™). We also have the same segmentation for Asian-Americans (Asianicity™)
-- Current year estimates of US population with 1,500 indicators
-- National, state, county, metro, zip code and block-group data available
-- Database enrichment/appending: Services that would append and enrich your databases to add CultureCodes™, DemoCodes™ and MarketCodes™
-- Data analysis & consulting: Custom database analysis and modeling services. Custom segmentation and predictive modeling using primary, secondary and proprietary research.
Specialties
marketing, business consulting, multicultural marketing, market research
