The company's mission is to improve the quality of time between pet owners and their pets. Its flagship product, the simpleLEASH™, is a revolutionary solution to the age-old problem of your dog pulling too hard on his leash. It uses advanced dog behavioral science with safe and proven technology, to help you train your dog to stop pulling after a few walks. The leash is easy to set up and works for dogs, and owners, of any size or temperament.