The European Quality Circle (EQC) is a consumer oriented organization, broad based initiative and the first buyer group that provides retail jewellers with a portfolio of professional and educational services, designed to increase sales, improve profitability and enhance consumer confidence in the jewellery retailer and their merchandise.
Mission:
To improve the sales and financial stability of medium-high end retail jewellers, through correct supply of diamonds and jewellery, combined with professional education, training and full business support to the retailer, their staff and management; to increase consumer confidence in their retail jewellery and their merchandise, and to provide free purchasing advice and any consumer worldwide.
Products:Jeweller Services
Diamond Purchasing (Buyer Group & Buyer Agent)
Leverage on the membership’s buying power
Expand your sourcing internationally among qualified trust-worthy vendors
Education & Training
Maximize your business’ effectiveness with training courses combining diamonds, sales and service into a must-have specialized training for any jeweler, designer or jewelry store.
Sales & Marketing
Media services driving traffic to your business, reaching those shoppers seeking your offerings:
- Shoppers Guide
- Online sales outlets (Jewelry Shopping Mall)
- Advertising & Promotion
- Individual (in store) Shows
- Group Shows
- Virtual Displays
Specialties
Diamond supply, Retailer services, Customer services, High-end jewellery, High-end diamonds, Buyer Agent
