Brooks Bell

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  Brooks Bell

  5 Must-Read Optimization Posts for the Week of May 21 brooksbell.com

  Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week: Quora: What Are Some Top Strategies for Conversion Optimization? This comprehensive answer...

  8 hours ago
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  Brooks Bell

  

  How to Target Custom Segments with Cookies for More Conversions brooksbell.com

  In my last post I went over how you can use JavaScript to create a test using the keyword entered into a search engine. In this post, I’m going to expand on the use of JavaScript and dive into using cookies to create smarter...

  10 hours ago
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  Brooks Bell

  

  Is Your CTA Compelling Enough? Six Tests to Drive More Conversions... brooksbell.com

  Shopping for a car can be a stressful experience. Getting a loan in place can be even more stressful. So when we audited the BBVA Compass auto loan page, we looked for clear messaging and eye path and a strong call to action....

  1 day ago
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  Brooks Bell

  

  A/B Split Testing: Where Everyone’s a Winner brooksbell.com

  Our society thrives on the principle that someone wins and someone loses. It’s the focus of professional sports as well as our nightly reality TV shows. We identify the strongest contenders, the underdogs and our favorites. We...

  3 days ago
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  Brooks Bell

  5 Must-Read Optimization Posts for the Week of May 14 brooksbell.com

  Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week: Which Test Won?: Test of the Week. For this landing page test, WikiJob pared down the copy—and...

  7 days ago
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  Brooks Bell Bring a little weird into your testing program.

  

  Click Summit 2012: Seth Godin Talks the Science of Weird brooksbell.com

  I had the good fortune to sit as a note-taker for Seth Godin’s session, “What to do about the weird.” The gist of the session was talking about the unconventional—be it test, demographic or business idea. Questions flew at him...

  8 days ago
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  Brooks Bell What would Caesar say about your site's content?

  

  Click Summit 2012: Gladiator-Style Content Audits brooksbell.com

  As a first time attendee, I can honestly say the Click 2012 Summit was a phenomenal experience, filled with sessions moderated by some of the testing industry’s most knowledgeable leaders. Each of the sessions I attended was...

  9 days ago
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  Brooks Bell

  

  A Developer’s Perspective of Click Summit 2012 brooksbell.com

  This year I was fortunate enough to take notes on four sessions at Click Summit 2012. I have attended Click since the very beginning, so I knew what to expect going into it (mostly open discussions focused on digital marketing...

  10 days ago
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  Brooks Bell

  

  Click 2012: 5 Smart Ways to Balance The Emotional Side of Data in... brooksbell.com

  First, let me admit how spoiled I was at Click 2012. My very first Click Summit, held at the Hudson hotel in NYC, surrounded by brilliant conversion experts. Really?! Whether it was socializing during one of the networking...

  11 days ago
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  Brooks Bell

  

  5 Must-Read Optimization Posts for the Week of May 7 brooksbell.com

  Brooks Bell is the leading optimization firm focused exclusively on enterprise-level A/B split testing services. Our team will help you build an in-house testing program designed to fully optimize your site and increase your...

  14 days ago

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