Media Needle is about engagement.
It’s about influence on the Web and making the most of every interaction. It’s about marketing that’s organic and stimulated, traditional yet visionary. It’s about harnessing the power of passion to create demand and deliver results.
It’s about helping our clients engage with their customers online whether they are watching, blogging, tagging, digging, chatting, sharing, tweeting, commenting, inviting, voting, forwarding, Googling, recommending, advocating, linking, or posting.
It’s about understanding consumers, who are connected not just to the Internet, but to each other, and rely on peer feedback to help make their decisions on what’s in or out, hot or not. According to WOMMA, 85% of consumers prefer peer reviews to expert reviews. And, Forrester predicts that the number of people using social media will jump from 14MM in 2007 to a whopping 600MM by 2012.
That’s 600 million potential customers looking for engagement. Media Needle understands the promise of engagement and knows how to activate consumers in meaningful ways. Our processes decipher the prevailing sentiment in online communities, and our savvy team of brand advocates, conversation architects and strategists transparently populate forums, blogs, message boards, social networking communities and content-sharing sites to stimulate conversations and motivate users with a compelling call-to-action. The result drives traffic, sales and brand loyalty in a way a banner ad never could.
We use promotions, widgets and a plethora of digital assets that put the Internet to work for our clients. Our coverage is exhaustive, our success is measurable and our results are tangible.
Our team is seasoned and our track record is impressive. We know the Internet — the people, the places and the pitfalls that can take a brand from fabulous to fail with one wrong move. And, most importantly, we know how to achieve results by moving the needle in the right direction.
Specialties
social media strategy, activation, execution, digital word of mouth marketing
