Research and analytics firm that pairs customized solutions with senior-level attention and the latest choice modeling approaches to help solve business problems. Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center. As a results they fail to capture what's truly important to the consumer. That's not actionable research.
At TRC, we believe that the best types of research ask people to make hard decision to prioritize their needs and desires. We specialize in the tools and techniques (such as discrete-choice conjoint, product configurator or max-diff) for measuring these choices, and use them to help clients develop new products and services, to segment customers and prospects in a meaningful way or identify brand strengths and weaknesses.
Specialties
Conjoint Analysis, Product Configurator, Discrete Choice, Discrete Choice Modeling, Segmentation, MaxDiff, Perceptual Mapping, Customer Satisfaction Modeling, Choice Techniques, Self-Explicated Method (SEM)
