BSUR is an independent international agency with its HQ based in Amsterdam, serving global, European and leading local clients. BSUR merges design, advertising and activation to help brands become the most authentic, consistent and inspiring versions of themselves they can be.
Founded in 1995, the firm has built its own approach to branding: Concepting. Only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories.
The bestseller 'Concepting', written by BSUR co-founder Jan Rijkenberg is published in 4 languages & lectured at several Universities, Academies and MBA programs.
BSUR consists of 60 FTE & 15 nationalities and was featured in 'The World’s Leading Independent Agencies', published by Campaign, in both 2010 and 2011. BSUR opened an new office in Shanghai in January 2012.
Specialties
concepting, international advertising, integrated communication, brand iconics, branding
