WGE Federal Credit Union is now PrimeTrust Financial Federal Credit Union! . Through extensive research and consideration, it has been determined that for PrimeTrust Financial to remain a viable financial institution into the future, they must reposition their brand name. As a result, they changed their name in a manner that appeals to a larger base of consumers and businesses.
Changes in the local economic environment, such as the closing of the Borg Warner plant, caused WGE to modify the way it does business. One such modification was the adoption of our new community charter, which allows them to service a greater geographic area. To best utilize this new charter, it was necessary for them to project a brand that reflects their new role and better promote their expanded products and services. PrimeTrust Financial was selected because market research showed it connects with consumers and businesses, and best positioned them to compete with all other financial institutions as a total financial resource.
Rest assured, WGE was not being bought-out, going out of business, or merged with another provider. As an organization, they remain committed to the Credit Union philosophies of “Not for profit, not for charity, but for service” and “People helping people”. While their name has changed, they remain true to their Mission of providing you with financial benefits.
